Strong: Consult the product manual for directions. Look for a weak verb followed by a preposition. It also allows you to accept potential citations to this item that we are uncertain about. Then provide a source or link to find additional information for interested readers in exceptional situations.
Active voice: The cleaning crew throws scrap paper into the recycling bins. Weak verbs make writing boring. Your business plan is essentially your map to success — it's an outline of the goals, research and projections you have for your new company so that you can stay on the right track, and is an especially important document to have if you're seeking funding.
They draft, they scan, they send. After finishing a draft, let it sit for a brief period and revisit it to revise and redraft as necessary. Many writers jam together two words with an awkward slash to convey "or.
Help us tell more of the stories that matter from voices that too often remain unheard.
After coaching hundreds of journalists and business owners, I've identified 10 common traps in business writing. It woos customers.