Pizza Hut helped to keep COC in business. It currently operates only 25 restaurants in eight states PepsiCo case, pg. Maintaining the competitive advantage in technology can be costly, especially since PepsiCo does not have much experience in this field.
However, these cola drinks are also called "Pop" or "soda" most people just order Coke or Pepsi, please. Furthermore, it is not an appropriate strategy for PepsiCo management to over-diversify to protect their personal wealth.
HBS How to cite this page Choose cite format:. Furthermore, with its 4 fast food restaurants, PepsiCo Inc. Hungry for some Ruffles potato chips.