The most important thing for a business company is an understanding of their successful performance among the other competitors in market place. Intensity of Rivalry Among Competitors: Nestle is powerhouse in the food processing industry but so are Kraft, Masterfoods, and Unilever, Nestle was also facing strong competition at the national and regional level.
We recognise that the world faces a growing water challenge and that responsible management of the world s resources by all water users is an absolute necessity. The objectives are to deliver the very best quality in everything we do, from primary produce, choice of suppliers and transport, to recipes and packaging materials.
These kinds of characteristics should coincide to the firms aggressiveness of using technology especially that this is also the tie of the influx of technology in the Europe.
In Vietnam, Nestle has the Maggi brand with many kinds of Asia sauce, but Maggi do not exist in England because of the different in the geographical taste. Existing companies are increasing their product lines that can prove to be a threat in the coming years.
Raw Materials Problem: Nestle is facing an unexpected customer demand for their products which lead to increased demand for raw materials.