Writing a press release for a product launch event

I can send you the data if you like. But the subject line is the most important gate. The Subject Line The subject line is the most important part of your product pitch. Tell a story in your press release.

press release headline examples

Would you like to write an article on ABC about this topic? While this may seem like a simple approach, it serves a critical purpose. Include contact information. Founded by biohacker, bestselling author, and Bulletproof coffee creator Dave Asprey, Bulletproof is dedicated to providing the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer.

Then use supporting paragraphs to bring your release to life, with details and colorful quotes. I have no hesitation in recommending ereleases to everyone that needs press release services. Not just to maintain a database of contacts. We have been using eReleases for a number of years due to the uniformity and consistency of quality, service and affordability.

Sample press release template

Moreover, you give them exposure too. Keep It Brief. One last thing. For best results, include the unique selling points of your product in the header. So gettings news about your brand published on these sites a major win. In the Frac. Now, you are looking for journalists before you begin creating any content. That said, a successful press release hones in on a specific topic. Look at the Staff Page Most publications have a staff page with a list of all their journalists. Learn what a good press release looks like and how to write one with JuliaEMcCoy's step press release writing guide. Thanks for subscribing. We can help! The 18 to 24 year-old demographic is most active between 9 — 10pm in the evening. It can also help busy journalists understand what your press release covers and pick it up if they see fit. Or simply connect with them on Twitter or LinkedIn.
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How to Spice Up Your Product Launch for a Press Release